Recently Sephora hosted a virtual House of Beauty Event. This event was held on Sunday, September 18, 2022. The event was basically free with the option to purchase 2 separate event tickets that included a goodie bag. The tickets were sold for $50 and included in the goodie bags were items from the sponsored brands and samples.
House Of Beauty Event Program
The event began with a set agenda or event schedule. The agenda notified you of the classes and live videos that were happening in the virtual rooms. The House of Beauty Agenda had 8 main segments.
Master Classes
The first session on the schedule was the Tatcha Masterclass. This was a live session that showcased some of the products from the Tatcha Beauty skincare collection. These products were created to help restore clarity to your skin and mind with a research-backed ritual that engages all five senses.
The second item on the program list was the Sephora collection which was a class for confidence. The host of this particular class was Helen Phillips Dagdag. During this session, the main goal of the class was based on creating a greater acceptance in the LGBT community. The collection included beauty brushes, palettes, eyeliners, and foundation.
Following this class was the beauty master class featuring Danessa Myricks. During this class, the main goal was to educate you on different ways to change the shape of your eyes. This method is to be used for changing the direction in which you want the eye and the lid to go. Using this technique you can enlarge the eye or make your eyes seem closer together. The palette being used in the demonstration is the Lightwork IV Transcendence Palette by Danessa Myricks.
In the sunroom, the live stream featured more products from the Sephora collection. The items in the showcase were blush items and lipglosses. The hosts for this class were David Razzano and Myiesha Sewell. This session allowed the guests to take a poll and choose which look they wanted to see on the model. I enjoyed the energy in this room as well as the color pigments being showcased.
The Getup and Move session wasn’t a live class it was more so a collection of videos. The videos were free workouts with featured trainers. One of the videos consisted of meditation moments for reflection. The other two videos were workout videos by fitness trainer Sydney Belina. These workouts and videos can be found by downloading the free Fiton app.
The Mental Health and Wellness in the LatinX community session was hosted in the La Sala area. I attended this portion of the house because I was unaware of what the Latin X community was. Yes, of course, I know what Latin means but was unaware of the “X” part.
The term is commonly used by activists in higher education and the popular media who seek to advocate for individuals on the borderlines of gender identity. This segment was to inform the guest of the resources that were available to them and what they can do if they need to seek mental health help.
The Haus Labs by Lady Gaga was a foundation tutorial using the new product line by Lady Gaga. This tutorial was intended to show you the best way to apply your foundation. The collection was created to provide a wider selection of color choices for the best foundation coverage.
The Cayskin segment was a showcase of a new skincare line with an emphasis on sunscreen protection. Sun exposure can be beneficial as well as harmful to our skin. We need to pay close attention to the ingredients in the products we use and what they are used for. Sea Moss is a nutrient-rich seaweed that is known to hydrate, support, and protect the skin. This is one of the key ingredients Winnie Harlow incorporates in the vegan CaySkin line.
The Sephora black-owned business collection was one of my favorite parts of the house. I enjoyed the selection of items that were showcased. My favorite product was the Bread Beauty Supply Hair Mask products. This was my favorite item because I thought the packaging was dope. It resembled that of a magazine cover. I also like the fact that it had a spout and squeeze pouch for ease of use.
The last session on the agenda was the Kayali perfume collection. It was another one of my favorite segments. The atmosphere was very fun, energetic, and relaxing. The packaging of the product was very sleek and simple yet elegant and fancy. During the watch party, she gave us a bit of insight on why she paired the flavor notes together and what her inspiration was for the scents.
Overall I enjoyed the Sephora House Of Beauty Virtual Event. There were other aspects of the House that I did not mention due to the lengthiness of this post as it is. Outside of the agenda, if you have ever seen the Justin Timberlake video Mirrors, the house was set up similarly to that.
There were different on-demand videos available for you to watch as well as games to play. I must admit that the games that were in the house were NOT easy. The games allowed you to gain points which could be used in the store for discounts on purchases. The slideshow below is a little more in-depth visual of the Virtual House.