This is a very interesting topic that is up for discussion. Can a store brand product be more effective than a more expensive brand? I’m not quite sure if I have a definite opinion or argument here. Of course, I haven’t tried all the expensive or store brands. Many times big companies partner with department stores and the like to sell products. These products are typically sold in the same manner as the name brands. I mean what else is there to do with my leftover product? This is speaking of those big-name companies that sell top-rated products. I’m pretty sure the packaging, marketing, and production for the expensive brands would be very costly.

Selling store-brand products would be more cost-efficient because you don’t typically have to market those products. Those products are simply placed in the store and they sell. Those products may be priced lower but would essentially come out to be the same profit for the company. This is because they end up saving money in the long run. When buying products I buy them depending on how much money I want to spend, where I am buying them from, how many items I will buy, and who or what I will be using them for. 

I will buy store brands if I will be using them as a co-wash. Which is the pre-wash before the actual shampoo and conditioner. It doesn’t seem like a big deal to me because I will be adding additional steps to my hair care routine. The co-wash isn’t of importance for my co-washing step. I will stress the fact that you need to be sure that you are buying products that will work for your hair type. This includes damage repair, clarifying, color-treated or hydrating, etc.

This is all-important whether it is a store brand or an expensive brand. I also read reviews on expensive brands because I want to make sure they will work for my hair and make sure that they will be worth the money. Do not be fooled because people will sell you anything. Essentially you are paying for the “Brand” and not the product. Although the brand is who you trust and not the actual product. If that makes any sense. I will say that I make sure that if anything I get a good conditioner. That will be the last and final step in your hair care routine. It will be the protective barrier for your hair after the process.

Now I have used some store brands before I knew their importance and that could possibly explain some of the hair struggles at that time. I cannot be too sure though. Some of the work is fine for what I use them for and others are not so good. Also, we have to be very mindful of what we call a “store brand”.

Store Brand Products

A store brand would be more so the products you purchase at your local Walmart, Target, or somewhere similar. Don’t get me wrong these places also carry items that you would see in a salon. Most people don’t go to the hair salon for service so they may be unaware of the quality of the products.

Let’s say I walk into my local beauty supply store and start looking around. My first instinct would be to grab a product that I have seen before, heard about, or currently use. I could be looking at the most expensive brand product in the world but to me, it would seem like an off-brand or “bootleg”. Why do I say this? it’s because it is unfamiliar to me and I have no knowledge about the product or its origin. I don’t know anyone who has used it before and never saw an ad on tv.

Expensive Brand Products

An expensive brand is what most people define as “Salon quality” products. These are the items that you would see in most hair salons depending on where you go. People who use expensive products may possibly only use them because they frequent their nearest hair salon. While getting serviced these are probably the products that they were sold during their visit. They liked the way their hair turned out after the products had been used. Some products that I have previously used were from actual “companies” and not store brands. I tried them out and did not like the way they made my hair look and feel. 

All in all, I think that you should try and test different products and see how they work for your specific hair type. This will help you find the right products. If store brands work for you buy them because it could save you tons of money. If expensive brands work for you and you like them continue to purchase them. That could also save you money by not having to shop around and go through trial and error. It can be a daunting task to search for a good shampoo and conditioner for your hair care routine.