One of the best ways to be successful online is to thoroughly brand your blog. By doing this, you make it easier for your viewers to find you across the web. It makes it easier to follow you on social media and keep up with your latest content. It’s fairly easy for you to brand your blog. It may take a little bit of time, but the steps to do it are pretty simple and easy. Most of them can be done in as little as a few days, weeks, or even a couple of months.
1. Be consistent with your blog content
- Create a schedule and try to stick to a daily, weekly, or monthly routine.
- Create post outlines in advance.
- Set a monthly post goal and always attempt to complete them.
- Post at least one or 2 posts every day. If you only create one full post be sure to at least start on your second post and save it as a draft.
- Create at least 3 posts a week.
- Create multiple drafts for your topic ideas even if they only contain a blog title.
- Refresh your old posts. This can include updating your post titles, SEO details, photos, videos, and cycling out-of-stock products.
2. Stick to your own writing style
- Choose how you want to speak to your readers
- Use the tone and text type that will attract the customers you wish to attract
- If you are an information website try to stay as professional as possible
- If you are creating a blog that is more targeted at social input speak in a language that will be engaging for your readers
- Don’t use long paragraphs and don’t overload your page with photos, videos, or ads
3. Post items that are in line with your blog type and niche
- Post relevant photos, videos, and blog texts
- Create products that match your blog type
- Open an eCommerce store and add relevant items
- Share content in groups or forums meant for your specific blog niche
4. Use a theme or similar color scheme or type of products
- Stick to using the same color scheme
- Use the same design elements for all your social media
- Choose a layout or theme that works with your content
5. Brand your blog name
- Use the same name across all social media platforms
- Choose an email address that is similar to your website title
- Choose a Facebook page, Instagram, Twitter, etc using the same blog site name
6. Provide real value
- Be sure to create factual content
- Do your research if you are not quite an expert in the field you will be blogging about
- Don’t be afraid to learn or take constructive criticism
7. Aim to educate your audience
- Post How to posts
- Post tutorials
- Ask for reader input
- Create polls that can be answered
- Create quizzes that will provide correct answers after completion
8. Define your target audience
- Decide who you want to view your page
- Do you want older readers, Educated readers, gamers, creators, and business people?
- Are you looking for collaborators? Customers? Friends, subscribers, or followers?
9. Choose a good brand logo
- Create a brand logo that you can use across all social media
- Once you have your logo use it for EVERYTHING
10. Be active on social media
- Maintain an active social media profile
- Post as often as possible
- Schedule your posts ahead of time if you will be spending the majority of your time posting articles and doing marketing for your page and products.